By the time NME journalists Keith Cameron and Roy Wilkinson encountered Gene, the band had already gained some live experience and written several songs.Cameron and Wilkinson were impressed enough to form independent record label Costermonger, created with the sole purpose of promoting Gene to a wider audience.Wanting to continue together in a band, Steve Mason and James recruited bass player Kevin Miles, who had a long association with the band.After seeing Watford-based Welshman Martin Rossiter cross the floor of a club, Mason approached him and they began to talk.Through 1995, Gene were still going from strength to strength.Featuring strongly in both critics and readers end of year polls, Gene were the recipients of the inaugural NME Brat Award for 'Best New Act', and as such played at the sold out Brat Award ceremony at the London Astoria.They adorned the covers of both the NME and Melody Maker, who voted them their 'Brightest Hope' for 1995.Their fourth single, 'Haunted By You', became the band's second Top 40 hit (reaching number 32), whilst their debut LP Olympian reached number 8 in the album chart following a plethora of excellent reviews.
The plaudits hadn't gone unnoticed by the big record companies, and Gene eventually signed a deal with Polydor Records.
Their debut release, the double A-sided single "For The Dead" / "Child's Body", was released on the fledgling Costermonger label in May 1994.
The single received a great deal of attention from the music press: Select named it "Single Of The Month", whilst NME made it their "Single of the Week".
The second single, a triple A-side consisting of "Be My Light Be My Guide", "This Is Not My Crime" and "I Can't Help Myself" was released on 1 August 1994 via Costermonger.
Melody Maker awarded "Be My Light Be My Guide" its "Single Of The Week".